Makes marketing feel fun and gives you ideas you can use.

Marketers, copywriters, and small business owners who love real-world examples.

Delivers swipes, tips, visuals, and laughs in a quick, scrollable format.

Starts casual and personal
Neville always opens with a quick note — something like where he’s writing from or a playful intro. It sets a relaxed tone, like an email from a friend.

Swipe
Each issue starts with a “Swipe” usually a clever ad, headline, or real-world example. It’s visual and brief, with a comment or takeaway. Sometimes he compares a good version vs a bad one to show contrast.

Wisdom
This section gives a simple mental model or mindset idea. Could be a diagram, a quote, or a lesson (like the Circle of Control or Elon’s weekly problem-solving method). It’s short but sticky, something you might screenshot or save.

Interesting
A cool idea, tactic, or product Neville spotted out in the world. Often tied to marketing, copy, or product strategy. He breaks it down quickly and adds a line or two about why it’s clever.

Picture
Usually a personal moment, photos from a trip, a friend hangout, or something unusual he saw. Keeps the email human and relatable.

Essay
A longer-form piece, image, or framework he wants to highlight. Could be from Naval, Starbucks, a book, or another brand’s ad. Often includes a screenshot with a few takeaways underneath.

Splurge
This is the offer or promo section. Sometimes it’s his own product, sometimes a sponsor. He pitches it in a friendly, curious way, and always connected to the rest of the email or the time of year (like planning for Q4).

P.S. and Community Wins
He often closes with a P.S. linking to testimonials, recent member wins, or clips from his Copywriting Course community. It adds social proof and shows people are actively getting results.

Helps builders push through doubt and actually start.

Solo creators or early founders with ideas but no momentum.

By sharing honest stories and simple mindset shifts that drive action.

Starts with something real
Pat opens with a thought or doubt an aspiring founder might actually say.
It’s never clickbait. It’s a line that sounds like it came from a text, a comment, or a quiet moment of frustration.

Names the feeling
Right after, he calls out what that thought really means.
Maybe it’s fear, imposter syndrome, or the urge to quit. He doesn’t gloss over it, he leans into it.

Tells a quick story
He shares something real from his world. A build, a stuck point, a moment where he almost gave up.
It’s casual and short, like something you’d hear over coffee.

Reframes it
This is the shift. He helps the reader see the same moment differently.
That doubt becomes fuel. That roadblock becomes a reason to keep going.

Invites action
At the end, he gives you a simple next step.
Join a bootcamp, check out his app, reply to the email, whatever fits the story.
It doesn’t feel forced. It just makes sense.

Keeps you updated on fast-moving AI without wasting your time.

Busy founders, builders, and creators trying to stay ahead of the AI curve.

Curates the best tools, trends, and news with sharp summaries and clear value.

Opens with a timely hook or milestone
He always kicks off with something current — a new product release, a big moment in AI, or even a personal anniversary like “16 years since I uploaded my first YouTube video.” It sets context and gives the reader a reason to care about what’s coming next.

Highlights the biggest stories first
Before diving into tools, Matt tackles a few top news pieces — company moves, drama in the AI space, major investments, or emerging trends. Each one is broken into a few punchy paragraphs with bolded subheads and clear takeaways.
He gives the "what happened" and the "why it matters."

Breaks down new tools and products
Matt surfaces several AI tools per issue — usually grouped in a way that makes skimming easy. Each tool gets a short blurb with a name, what it does, how you can use it, and a link. It’s clear, not bloated.
He doesn’t overhype. He just explains why it’s useful and lets the reader decide.

Curates headlines and mini news bullets
Near the end, he rapid-fires quick takes on other big headlines or launches — jobs, announcements, big ideas. No fluff, just a sentence or two each.
This section keeps readers informed without overwhelming them with details.

Ends with a personal signoff and a video to watch that week
Matt often drops a final thought, video, or question that sparks conversation. He signs off as himself, reminds readers he’s (mostly) human, and links to his YouTube or socials.

Consistent structure, consistent value
Every issue follows a reliable flow: welcome message, breaking news, tools, quick links, and a wrap-up.
That rhythm makes it skimmable but still dense with value — and the pace keeps it from feeling corporate or boring.